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21 Smart Strategies To Increase Your Pinterest Followers – Part 3

This is the last part in the series of posts, 21 Smart Strategies to Increase your Pinterest Followers.  If you haven’t been following along, I recommend reading Part 1 and Part 2 first.  If you’ve read the previous posts and haven’t started implementing the strategies, what are you waiting for?  It’s time to take action!  For those of you who have started to incorporate the strategies into your Pinterest, you may be noticing some growth but not quite the instant overnight success you were looking for.  That’s why today I’m going to talk about growth and your following, as well as posting original content – what and how that should look.  So let’s get started:

21 Smart Strategies To Increase Your Pinterest Followers – Part 3

 

So you’ve read the previous posts to this blog series and you’re still not at 18k+ followers.  Don’t worry and stop doubting!  Trust in the process and keep at it just a little bit each day.  With every social media platform there’s a certain number of followers that once you hit, the ball really starts rolling.  For me that number was 1,000.  It probably took me about 1 year or a little more to gain my first 1,000 followers on Pinterest but the next 1,000 came within a month!  Why is that?  Let me explain.  When a potential follower comes across your Pinterest page, he or she is looking for things that resonate with them.  The potential follower probably isn’t going to go through your entire Pinterest page, most likely just the top (where hopefully you followed the previous posts and put your best foot forward or rather best pins!).  Your Pinterest page isn’t going to resonate with everyone but for the potential follower that it does resonate with, that person will be thinking about following you.  If you have at least 1,000 followers, to that potential follower, there are 1,000 other people who loved your Pinterest page and clicked follow.  This is called social influence.  If everyone in the office is talking about a new TV show they watched last night and how much they loved it, you’ll be a lot more likely to go home and view it yourself, than if you just saw a quick commercial.  Real people have real influence and your followers are real people.  You just need to be patient till you have enough followers to gain that influence you’re looking for.

 

21 Smart Strategies To Increase Your Pinterest Followers – Part 3

This was an Instagram post that I did showing some wire nail art I made for fun. It fits right in with my Nail Art Pinterest Board, but it also fits in with my beachy turquoise theme of my overall Instagram and Pinterest pages. You’ll notice that my original content got far more re-pins than my not-so-original-content.

Next I want to talk about original content.  If you’ve spent anytime in the blog-o-sphere, you’ve probably heard this term before.  Original content is content you created.   Chances are if you have a Pinterest page, you most likely have some other forms of social media as well.  Whether it be a blog, instagram or tumblr etc.  If you have a blog or instagram, most likely you’ve already been creating lots of original (visual oriented) content.  You absolutely need to take advantage of what you’re already doing and make sure to share these pics on your Pinterest.  Since each social media platform was created for your business (or at least you should have one of each for your business) there should be a lot of overlap and similar themes going on between all of your social media accounts.  What I mean by that is (this goes back to Part 1 about Pinterest Boards) we came up with Pinterest board names that resonate with the products that we sell.  The images (non-business images) that you are posting on Instagram should be pinned to Pinterest boards that go together.  For example, let’s say I gram a picture of the ocean.  I’ll then pin it to my ocean board, my turquoise board, and maybe even my colors, background and inspiration boards too.  Keep in mind that I’m not pinning the same image over and over again in one sitting.  I’m spreading it out throughout the course of a day or even multiple days.  Pinterest will warn you that you’ve already pinned this image.  The only time it’s okay to pin an image multiple times is when it’s your image or original content (including business-related pins).

21 Smart Strategies To Increase Your Pinterest Followers – Part 3

Every once in a while, show your face. Your followers want to see who you are but unless you are the face of your business, your social media shouldn’t be filled with pictures of you or your pet. You’ll notice that my Instagram account is mostly pictures of my jewelry line and other beachy related images.

If you don’t have any other forms of social media platforms, and you don’t have any original content, then it’s time to take action and create some!  Remember that when creating original content for your business whether it’s product images or other original content images, you want them all to be in line with your business.  It’s okay to throw some personal images in there every great once in a while.  People want to see you and the lifestyle you have behind the brand.  However, if you’re posting pictures of your cat every week, it’s time to give Tiger a break and get back to business.  I also want to point out that since the end result is to drive traffic to your business site, remember that when you are creating other social media platforms, to have a link to your business there as well.

That wraps up 21 Smart Strategies to Increase your Pinterest Followers!  I hope you gained a lot of insight and information into the world of Pinterest followers and I hope you feel inspired to take action.  If you get stuck at any point or would just like a general critique of your Pinterest page, I’d love to help.  Just leave a note in the comment section of any one of these posts!

21 Smart Strategies to Increase your Pinterest Followers 21 Smart Strategies To Increase Your Pinterest Followers – Part 2

 

 

 

 

 

 

 

 

 

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21 Smart Strategies To Increase Your Pinterest Followers – Part 1

I was recently asked by a colleague how I was able to gain 18k+ followers on Pinterest. After our conversation I started thinking more about how exactly I increased my Pinterest following and all the steps I took without ever realizing it at the time. These strategies are mainly geared towards business accounts, however, I still think many of these strategies would help gain followers on a personal account as well. Today I’m going to share my Pinterest strategies or hacks with you! This will get you and your business on the right path to gain the Pinterest following you want. Due to the volume of information, I’ve broken this up into a series of posts that I’ll share over the coming weeks. Make sure to click “Sign me up!” (top right corner) so you don’t miss a post!  Now let’s get started:

 

21 Smart Strategies to Increase your Pinterest Followers

 

 

The #1 rule with boards is to never delete a board! When you delete boards, you delete followers that are following that one specific board. If you find a board is off-brand then simply go ahead and change the board. You can change the title and start pinning content that relates to your new title. By change, what I really mean is alter slightly. You don’t want to completely do a 360′ but just alter it to be more in alignment with your brand and its culture.

 

21 Smart Strategies to Increase your Pinterest Followers

 

Now that we have our #1 rule out of the way, let’s move on to board basics. You’ll notice that Pinterest has a variety of categories. Currently there are 32 of them, i.e. food, health, design. You’ll want to create a variety of boards to hit as many categories that are related in some way to your business. Also if your business is in the food industry, you may want to have multiple boards that are listed under the “Food” category but maybe only one that’s listed under “Sports”. To give you a better idea, I currently have 54 boards that hit 14 categories and I plan to add more boards to increase my visibility under additional categories.

 

21 Smart Strategies to Increase your Pinterest Followers

Many of my boards have keywords that are associated with my brand’s identity. You don’t have to do this with all your boards but close to half is a good target.

 

Another important thing to keep in mind when creating boards is the title of the board itself. You want this to be a keyword that is related to your industry. When I say keyword, what I mean is a word one of your customers would google to find an answer that will be in your board. So if you’re in the fashion industry, you might want to have a board titled, “DIY Fashion”. Even if DIY isn’t your main category, you’ll want your DIY to still be related to the fashion industry and you’ll want the title of that particular board to reflect that. You’ll also want to make sure you pin accordingly.

Now that we have the basics out of the way, you’ll want to add boards that correspond directly to your business. These are the boards that you’ll pin your products or services to. I have 54 boards and 3 of them relate directly to my business. It is important not to overload your Pinterest with your “business” boards. A good ratio is 1 business board for every 7 – 8 other boards that you have OR less! With that being said, I still pin some of my products or original content to other boards BUT only if it truly relates to those boards. For example I took a picture of the ocean and shared it on Instagram, I then pinned that picture to my Ocean Pinterest board.

 

21 Smart Strategies to Increase your Pinterest Followers

You can find the number of followers a board has by clicking on the board and looking in the top left under the board’s title.

 

So we have all our boards created but we’re not done. The next step is to map out the location of all your boards. The first step of this process is to go through and list your boards by the following count. (Don’t include your business boards just yet) You’ll want to place your boards with the highest number of followers at the top of your Pinterest page. Why? Because these are your most popular boards and when someone clicks on your Pinterest page to find out more about you, you’ll want to grab their attention with additional things they like. The more you can grab their attention and show them that your Pinterest page is filled with content that they like, the greater the chance that they’ll follow you.

Doesn’t it make sense that if we are placing our most popular boards at the top of our Pinterest page that we should also place one of our most popular pins as the cover to each and every board? I think so! If you’re running an apparel shop, you wouldn’t put a drape last season outfit in your store front would you? Of course not! You’d put the brand-new most popular outfit that everyone wants! You’ll want to do this with your business boards as well.

 

21 Smart Strategies to Increase your Pinterest Followers

The main color in my logo is turquoise. You’ll notice a turquoise/blue theme throughout my Pinterest page. It’s not always the main color in every cover photo but it is always there.

 

Another thing to keep in mind is having your overall Pinterest page look cohesive. If you have a color in your logo or on your website, have this color be in line with your Pinterest page as well. The cover photo of each board is the most noticeable, since it’s the largest picture showing for that board, make sure it’s in agreement with your color scheme. Sometimes this means picking your second or third popular pin in a particular board instead of your first and that’s okay since you’re still putting a popular pin up front.

 

21 Smart Strategies to Increase your Pinterest Followers

You’ll notice that this board is titled “Coral” but even the cover photo for my Coral Pinterest Board has a hint of turquoise sky in the background.

 

The next step is to strategically place our business-related boards throughout your Pinterest page. You should have one main board for your business. This board goes in the top line of your Pinterest page. Then you’ll add a second business board to your second line of boards, a third business board to your third line of Pinterest boards, etc.

 

21 Smart Strategies to Increase your Pinterest Followers

Your head may be spinning from all this information and that’s okay!  Just go through each strategy one by one and remember you can ask questions in the comment section below.  I’ll try to get back to you asap.  Also keep in mind that this is only Part 1 of a series of blog posts.  So you’ll want to follow along by clicking the “Sign me up!” button in the top right corner of my blog.  Next time I’ll be covering strategies for pins and more!  Stay tuned.

 

 

 

 

 

Click to read Part 2

 

 

 

 

 

 

 

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