If you’re just finding this blog post, this is Part 2 of 21 Smart Strategies to Increase your Pinterest Followers. You can find Part 1 here. These 21 tips and tricks are in order and it’s best to start from the beginning. Also make sure to follow along as there’s more to come! You can follow by clicking the “Sign me up!” button in the top right corner of my blog. Now let’s get started:
Today I’m sharing with you who to follow on Pinterest, how to use your likes to your advantage and how to make your pins more effective. However, before we get to all that, I want to do a quick run down of how to set up your profile. When filling out your profile on Pinterest, you should start by introducing yourself and your business. Just a short sentence or two. The next thing is to include a profile picture, this should be the same profile picture you use across your other social media platforms. If you’re the face of your business, you can have a picture of yourself or your business logo works great too. When you pick your Pinterest name, make sure it’s related to your business and nothing personal. This makes it easier for your customers to remember you! Lastly, make sure to include your location and a link to your business. I can’t tell you how many Pinterest accounts I’ve come across that I’ve wanted to find out more, only to see that there was no link. This link is your one and only link so make it count!
Now that we have that out of the way, let’s talk about who you should be following on Pinterest. Remember last time when we set up all those boards? For every board we have, we’re going to find a handful of other people who have similar boards. You want to make sure before you follow a person’s board that they are actively pinning to that board and the board has at least 300 pins. I just want to specify that we’re doing this solely for our non-business boards. If there’s a board that you plan on pinning to more frequently, go ahead and find more than 5 other boards to follow. The same goes for the opposite, if you think you’ll only pin to a board 1 -2x per week than having only 2 – 3 boards to follow is okay. I realize this may all seem tedious and you’re probably like, “Jen! I just spent all that time setting up my boards and now I have to go through and do this too?!” My answer to you is, YES! Keep in mind that we are building the foundation to your mansion of followers. If we don’t take the time to lay the foundation right, the whole thing could collapse or not get build at all.
One last thing to keep in mind. If you have a business that is seasonal, you may find that during your off-season people aren’t pinning to these particular boards as frequently. For any boards that are seasonal, i.e. a Summer board, you may want to find closer to 12+ similar boards to follow.
By now you’re probably wondering why we’re doing all this? Let me explain. Now that you’ve found an arsenal of boards to follow, your Pinterest should be looking a little different. You should be seeing lots of great pins to repin to all your boards that you created. Don’t go on a repining spree just yet! Instead, whenever you come across a pin you’d like to share with your followers, simply “like it” instead of repining. What we’re doing is creating a piggy-bank of pins that we can reach into any time we need a certain kind of pin for a particular board. This ensures that we always have the best pins at our finger tips to pin from whenever we need them.
Now that we have our piggy-bank of pins saved up, we can actually start pinning! When you want to pin, simply go through your likes and pick 1 pin for every 7 – 10 boards (non-business boards). Then you can pin 1 business related pin from your website or blog. Make sure you don’t go crazy pinning in one sitting. Instead repeat this step at several times throughout the day. Try to hit every board at least once a week and if you end up pinning to one board several times a day that’s okay too.
Two things to keep in mind while pinning. Number 1 – make sure you are pinning pins to related boards. If a pin doesn’t fit in to any of your boards, you may want to forget about it or if you feel you have come across enough pins to start a new board then go ahead and do that. Number 2 – Changing the description. So often times I come across pins that instead of a descriptive text say something like, “This pin was repined by so-and-so”. Don’t do this. If you follow all my Pinterest tips and tricks, there’s no need for this and it flat out just looks spammy. Instead put a short description of what’s actually in the pin, i.e. Row of Palm Trees in Malibu. You don’t need to write a paragraph, keep it short and to the point. Also make sure that whatever you are putting in the description contains the name of your board or is some how very closely related.
I realize that this may seem like a lot of work but I can tell you that it will pay off. Pinterest is great way to drive traffic to your business! Besides once you’ve finished doing all the hard work, your Pinterest account will basically run itself. You won’t have to go looking for pins or end up pinning 10 handbag pins because you couldn’t find a great outfit one. That wraps up Part 2 of 21 Smart Strategies To Increase Your Pinterest Followers. Make sure to follow along by clicking the “Sign me up!” button in the top right corner of my blog. Next time I’ll be talking about your followers and original content. Stick around for Part 3 coming soon!